Post by account_disabled on Mar 7, 2024 3:18:13 GMT -5
Ben & Jerry's is one of the most representative brands in the ice cream market, ranking fourth in sales in the United States.
The American company says on its website that its ice creams come from milk from "happy cows" and that this gives its products a better flavor:
Have you ever wondered what milk is made of? It may seem like a strange question at first, but milk is made of many, many good things: healthy soil, dedicated farmers, smart energy and a strong local community among others… combine all of this and you have happy cows.
The ice cream company talks about the program it works with, called Caring Dairy . According to the organization, this is a group of family dairy farms that offers a healthy connection between the land, the animals and the people who care for them.
The Caring Dairy program covers 83 farms in the United States and 255 in the Netherlands. Multiply that by many cows and you have the important fact: Caring Dairy farmers in Vermont and Holland produce more than the equivalent of the global volume of milk we need to make our ice cream around the world.
All of this is a marketing campaign that the Chile Mobile Number List firm is using to share that the cows from which they obtain milk for their products are very well cared for.
However, recently an environmental defender sued the brand, the reason: deceiving all its consumers by saying that the milk and cream used to make ice cream comes only from "happy cows."
Ben & Jerry's sued for using happy cows as a marketing strategy
James Ehlers filed a complaint saying consumer trust has been violated because he claims less than half of the milk and cream actually comes from “happy cows,” and the rest from mass-produced dairy operations.
Ehlers says this deception has allowed premium prices to be charged, which has unjustly enriched the company, violating a consumer protection law.
For her part, Laura Peterson, a spokesperson for Ben & Jerry, said the company is not discussing pending lawsuits, but that they are fully "committed to building a regenerative and resilient dairy supply." She also shares that they considered their Caring Dairy program to be “the most progressive in the industry.”
It is important that the firm fulfills what it promises, since consumers of a brand are motivated to purchase due to the beliefs they have about the product.
Furthermore, it is necessary to immediately align itself truly with sustainability and for the firm to take care of its entire production chain.
Based on this complaint, to vindicate itself and prevent this controversy from going further, Ben & Jerrys must guarantee the supply of ingredients from responsible and sustainable sources as well as human capital and defense in caring for the environment.
These measures will not only help to have a better environment, but now consumers will make the decision whether or not to buy a product based on sustainability, a relevant factor for repurchase.
The American company says on its website that its ice creams come from milk from "happy cows" and that this gives its products a better flavor:
Have you ever wondered what milk is made of? It may seem like a strange question at first, but milk is made of many, many good things: healthy soil, dedicated farmers, smart energy and a strong local community among others… combine all of this and you have happy cows.
The ice cream company talks about the program it works with, called Caring Dairy . According to the organization, this is a group of family dairy farms that offers a healthy connection between the land, the animals and the people who care for them.
The Caring Dairy program covers 83 farms in the United States and 255 in the Netherlands. Multiply that by many cows and you have the important fact: Caring Dairy farmers in Vermont and Holland produce more than the equivalent of the global volume of milk we need to make our ice cream around the world.
All of this is a marketing campaign that the Chile Mobile Number List firm is using to share that the cows from which they obtain milk for their products are very well cared for.
However, recently an environmental defender sued the brand, the reason: deceiving all its consumers by saying that the milk and cream used to make ice cream comes only from "happy cows."
Ben & Jerry's sued for using happy cows as a marketing strategy
James Ehlers filed a complaint saying consumer trust has been violated because he claims less than half of the milk and cream actually comes from “happy cows,” and the rest from mass-produced dairy operations.
Ehlers says this deception has allowed premium prices to be charged, which has unjustly enriched the company, violating a consumer protection law.
For her part, Laura Peterson, a spokesperson for Ben & Jerry, said the company is not discussing pending lawsuits, but that they are fully "committed to building a regenerative and resilient dairy supply." She also shares that they considered their Caring Dairy program to be “the most progressive in the industry.”
It is important that the firm fulfills what it promises, since consumers of a brand are motivated to purchase due to the beliefs they have about the product.
Furthermore, it is necessary to immediately align itself truly with sustainability and for the firm to take care of its entire production chain.
Based on this complaint, to vindicate itself and prevent this controversy from going further, Ben & Jerrys must guarantee the supply of ingredients from responsible and sustainable sources as well as human capital and defense in caring for the environment.
These measures will not only help to have a better environment, but now consumers will make the decision whether or not to buy a product based on sustainability, a relevant factor for repurchase.